Meet Prince, Founder of CrownScale Marketing

What's good — I'm Jason Higgins Jr., but most people call me Prince.

I'm a 20-year-old college student originally from Rochester, New York, but I was raised in Arizona. I graduated from Sunrise Mountain High School in Peoria, and I'm 6'8" — yeah, I know, I stand out in a crowd. I've been an athlete my whole life: basketball, football, baseball. If there's a field or a court, I've probably dominated on it. And yeah, I'm a straight-A student too. The books and the court never had to compete.

My journey into business started back in high school when I joined FBLA and DECA. Those organizations opened my eyes to what was possible in the business world, and I've been hooked ever since. There was something about building something from nothing that just clicked with me.

After high school, I earned a basketball scholarship to Husson University in Bangor, Maine. Things were going great — I was playing the sport I loved at the collegiate level. Then, entering my sophomore year, I got hurt. That injury stopped me from doing the one thing I'd always done — compete on the court. It was a tough pill to swallow, but it also gave me something valuable: time to think. I realized I couldn't put all my eggs in one basket. I needed a backup plan, and I needed it fast.

I transferred back to Arizona to attend Grand Canyon University. And while basketball wasn't part of the plan anymore, business was. I started reselling — and I was successful at it. More successful than I expected. But I wanted something bigger. Something I could actually scale into a legacy.

That's when a friend from Arizona put me on to brand scaling. He showed me how agencies were helping service companies nationwide fill their calendars with booked jobs through strategic ad campaigns. I saw the potential immediately — especially for HVAC shops, where every missed call is a real install walking away. I went all in.

That decision changed my life. I founded CrownScale with one mission: help HVAC shop owners scale to heights they never thought possible — and do it in a way that's fully done-for-you. Our clients don't lift a finger. We run their ads, build their websites, and answer their phones. They just book the jobs.

I'm building this company to be a legacy. Not just a quick hustle — something real, something that lasts. Every client we take on, we treat their brand like it's our own. Because at CrownScale, your growth is our crown.

I may be young, but I've got the drive, the vision, and the work ethic to make this legendary. And we're just getting started.